Ferrari Middle East

Provide go-to-market strategy for Ferrari to secure global approval on ME localization
Regional - Middle East
Go to Market Strategy

Draft Social and Digital Strategy to Engage with the Local Audience


Contracted Services Breakdown

Collaboration with MENA regional agency and their Ferrari Account
Marketing Consulting
Media Buying
Social Media Management

Creating High-Quality Content to Achieve High Authority Links


Guide Ferrari Middle East on Localization Plan

Ferrari Middle East's goal is to engage with customers and build local communities to strengthen brand affinity. They sourced a regional marketing agency to handle the social media & digital strategy. Their goal is to reach social users to create elevated experiences, event anticipation, and community engagement. AlCaz Media was hired to consult Ferrari on the go-to-market strategy and support the regional agency.
How we can help

Delivered Services Details

Go to market strategy

Provided a comprehensive go-to-market strategy for 7 markets KSA, UAE, Oman, Kuwait., Qatar, Bahrain, and Lebanon.

Social Media Management

Social Media launch strategy for Instagram across Ferrari Middle East Page, Ferrari Global, and Ferrari Dealers

Paid Media Amplification

Prepared a paid media plan across social channels to support the go-to-market strategy and build a Middle East fanbase

PPC Media Buying

Analyze, plan, and execute strong paid media programs that deliver results across paid channels and improve the return of ads spend (ROAS)

Creative Design

Design creatives for markets to drive engagement and showcase Ferrari's Heritage

Content Marketing

Draft social media and newsletter content to be shared with Ferarri customers

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Driving Global Growth to Your Business

Ferrari and the regional agency collective engagement was successful to secure Ferrari's approval from HQ in Italy. The collaboration included:

  • Consulting to advise on effective approach to localize the social media for Ferrari Middle East events
  • Social Media Management: Define Instagram Middle East Launch Strategy separate from Global
  • Paid Media Strategy: Defined a comprehensive paid media strategy to build instagram fanbase
  • Content Marketing: Draft content for social media channels for the dealers and Ferrari ME
  • Video Production: Capture Ferrari events participation from clients to record special moments

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Monthly Posts

Paid Media Amplification


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Right for You

Discover the transformative power of strategic digital marketing with AlCaz Media. Connect with our team of experts today and begin crafting your unique success story.
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